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EasyFeed™ Nursing Bra

Flexible Underwire. No Seams. No Clips.
Absorbent lining ensuring no leakage
Buttery-soft, breathable fabric
Order according to your CURRENT measurements/size!
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EasyFeed™ Nursing Bra

EasyFeed™ Nursing Bra

Regular price $86.00
Regular price $86.00 Sale price $100.00
SAVE 14% Sold out
  • "Ordered my usual pre pregnancy size at 36 weeks and was convinced i'd need to swap when my milk came in. Went up nearly two cup sizes overnight. They stretched perfectly, no tightness, no digging, no gaps. Seven months in, still the same bras. never needed the free swap but knowing it was there made ordering a no-brainer."

    Patricia
  • "I was so against underwire while breastfeeding until my lactation consultant explained the difference. The flexible underwire in these bends with you instead of holding a fixed position , no pressure point against your milk ducts. Four months in, zero clogs, zero mastitis. Wwish someone had explained this in week one instead of just telling me to avoid all underwire."

    Samantha
  • "These seemed expensive until I added up what I'd spent with my first. Two clip bras donated within a week. A wire-free one with no support. A sleep bra that rolled up every night. Replacements when those failed too. Over $400 total across the first six months. I've worn the same three EasyFeeds every day and night for seven months. The maths is embarrassing in hindsight."

    Tova
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    Does it have padding?

    No, the EasyFeed is padding-free with a contoured comfort-wire for a natural feel. It provides gentle, flexible support without digging in or restricting movement.

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    Does it have an underwire?

    The EasyFeed uses a flexible underwire. This matters because the reason your midwife or LC told you to avoid underwire during breastfeeding is specifically about rigid underwire, metal that holds a fixed position against your breast tissue regardless of how your body changes. That fixed pressure point restricts milk flow through your ducts. Restricted flow causes pooling. Pooling causes clogs. Clogs cause mastitis.

    The flexible underwire in the EasyFeed doesn't do any of that. There's no fixed pressure point. It bends with you instead of holding against you. When you're engorged in the morning and a different size by the afternoon, it adjusts. It never sits in the wrong place because it doesn't hold a position.

    What you get is real lift and separation, no uniboob, no shelf, without any of the risk that makes traditional underwire a problem during breastfeeding.

    The warning was never about underwire. It was about rigid underwire. This isn't that.

    And if you try it and it's not right for your body, email us on day 59 for a refund.

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    When will my order arrive?

    You will receive your order within 3-11 days.

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    What is it made of & how to wash?

    Materials: 76% nylon, 24% spandex. A specially chosen blend 2x softer than cotton and naturally breathable for sensitive skin.

    About our fabrics
    Our fabrics are made to the OEKO-TEX 100 safety standard which tests against a list of over 1,000 harmful substances. Safe for you, and your little one!

    How to wash:
    Step 1: Pop them in a cold, gentle machine wash. (Pro-tip: Use a mesh laundry bag to keep the straps from getting tangled).

    Step 2: Use a mild detergent. Skip the bleach and fabric softeners as they can mess with the absorbent lining.

    Step 3: Air dry is best to keep the stretch "snappy," but you can tumble dry on low heat if you're in a pinch.

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    What if it doesn't fit perfectly?

    We give you a full 60 days to make sure your bras fit just right.

    Not the perfect size? We’ll send you a replacement 100% free. No questions, no fees, no stress.

    Because once you experience the EasyFeed™ comfort, you’ll wonder how you ever survived without it.

    View full details

    One-Handed Opening

    Enjoy easy breastfeeding with single-handed closures. Quickly open and close by just pulling down and back up with your hand—no need to switch between nursing bras and regular bras.

    It's the perfect all-in-one solution, not only convenient for you but also for your baby.

    Completely Seamless

    Effortless Comfort

    So soft, it feels like you're wearing nothing at all — the EasyFeed Bra is your go-to for natural support. Built with low-compression support that gently sculpts and smooths without squeeze.

    Advanced Design

    Adjustable, widened straps work to relieve shoulder pressure. A soft, flexible underwire keeps the bra in place (no digging) and maintains comfortable support all day long.

    Super Stretchy

    Our nursing bra provides all-day comfort, even for the most sensitive skin types. With its unique stretch design, it adapts to the changing size and shape of your body during pregnancy and breastfeeding.

    Expands and contracts with you as your milk comes in and out. Each cup covers up to 3 larger sizes—no more 'clamped' feeling.

    4.9

    ★★★★★
    Over 3,000 Reviews
    Kayla M. Verified Buyer ★★★★★
    Ok, who actually came up with this because I feel so dang cute and comfy every time I put it on!
    Jenna R. Verified Buyer ★★★★★
    I’ve tried so many "seamless" bras, but this is literally the softest thing I own.
    Mariah G. Verified Buyer ★★★★★
    I don't have to fumble with annoying clips while the baby is screaming, which is a total sanity saver!
    Britney S. Verified Buyer ★★★★★
    The fabric is so stretchy that it actually grows and shrinks with my supply throughout the day.
    Hailey J. Verified Buyer ★★★★★
    I am totally obsessed with how easy the pull-aside access is for those exhausting cluster feedings!
    Monica P. Verified Buyer ★★★★★
    It feels like I’m wearing a cloud, which is exactly what my sore let-down needed.
    Tasha W. Verified Buyer ★★★★★
    Please, I am begging you, never ever discontinue this clipless style.
    Lindsay B. Verified Buyer ★★★★★
    I finally stayed dry through the night because the absorbent lining actually works!
    Courtney K. Verified Buyer ★★★★★
    I love that it’s so silky smooth against my skin when everything else feels scratchy right now.
    Amber D. Verified Buyer ★★★★★
    This is officially the only bra I can actually stand to sleep in without feeling restricted.
    Sienna L. Verified Buyer★★★★★
    The pull-down access is so much faster than trying to unhook a tiny plastic clip with one hand!
    Jasmine F. Verified Buyer★★★★★
    It’s so easy to wash and the fabric hasn't lost its "bounce" or shape at all.
    Desiree H. Verified Buyer★★★★★
    As a 14DD, I was worried about support, but the XL holds me perfectly without digging in!
    Kaitlyn M. Verified Buyer★★★★★
    Best nursing bra ever, period—don’t even bother with the ones that have all that extra hardware.
    Paige T. Verified Buyer★★★★★
    I’m a different size every hour, but this flexible fabric handles the engorgement like a pro!
    Maddie V. Verified Buyer★★★★★
    Just get it, your tired mom-brain will thank you for the simplicity.
    Brianna S. Verified Buyer★★★★★
    I almost cried trying to clip my old bra back together during a blowout, so this style saved me!
    Lexi G. Verified Buyer★★★★★
    The material is incredibly high quality and feels so luxurious compared to my cheap Ali bras.
    Vanessa C. Verified Buyer★★★★★
    I wore this on a long car ride and it was the first time I wasn't dying to rip my bra off!
    Taylor B. Verified Buyer★★★★★
    Usually I wake up soaked, but the leakproof layer in this is a total game changer.
    Kelsey N. Verified Buyer★★★★★
    It’s the perfect amount of support without feeling like I’m being squeezed to death!
    Skylar R. Verified Buyer★★★★★
    I was a total skeptic about a bra without clips but now I'm never going back.
    Morgan D. Verified Buyer★★★★★
    This feels like a second skin and doesn't irritate my sensitive postpartum skin at all!
    Alyssa J. Verified Buyer★★★★★
    Pro tip: buy at least three because you’ll never want to wear your "clip" bras again.
    Nathalie P. Verified Buyer★★★★★
    I love that I can just throw this on and feel instantly put together and comfortable!
    Rylee W. Verified Buyer★★★★★
    These are so good that I’m planning on wearing them even after I’m done breastfeeding.
    Destiny L. Verified Buyer★★★★★
    As a 12G/34G, finding a wireless bra that actually lifts is a miracle—the XXL is perfect!
    Kenzie F. Verified Buyer★★★★★
    I’ve been wearing these for several months now and they still look brand new.
    Sabrina M. Verified Buyer★★★★★
    The absence of clips makes it so much more comfortable for lounging around the house!
    Caitlin G. Verified Buyer★★★★★
    I’m obsessed with the seamless look and how it doesn't show through my thin nursing tees.
    Kyra S. Verified Buyer★★★★★
    It makes me feel so much more relaxed during those stressful 4 AM wake-up calls!
    Bree T. Verified Buyer★★★★★
    The band stays perfectly in place and doesn't roll up under my ribs.
    Shelby K. Verified Buyer★★★★★
    I love how the fabric is so stretchy but still gives me a nice, rounded shape!
    Gaby V. Verified Buyer★★★★★
    It’s so easy to manage with one hand while I’m balancing a wiggly newborn.
    Tiana R. Verified Buyer★★★★★
    I finally found a nursing bra that doesn't give me painful clogged ducts!
    Sierra B. Verified Buyer★★★★★
    I use it for my daily walks and it provides just enough support to feel secure.
    Alana D. Verified Buyer★★★★★
    This product is a literal 10/10 and I’ve already told my whole playgroup to buy it!
    Mimi J. Verified Buyer★★★★★
    It lasts all day without losing its stretch, which is rare for this kind of material.
    Kristina L. Verified Buyer★★★★★
    I love that there are no clips to dig into my back when I’m side-lying to nurse!
    Jojo S. Verified Buyer★★★★★
    I get so much relief just putting this on after a long day in a restrictive sports bra.
    Lacey P. Verified Buyer★★★★★
    It survived the dryer perfectly and didn't get those annoying little pills on the fabric!
    Kendra M. Verified Buyer★★★★★
    I’m super picky, but this fabric is like a soft hug for your chest.
    Autumn H. Verified Buyer★★★★★
    I just love the way it makes my postpartum body feel supported and actually cute!
    Becca G. Verified Buyer★★★★★
    It’s such a simple design but it makes such a massive difference in my daily stress levels.
    Nikki V. Verified Buyer★★★★★
    I’m a 38D and the Large fits me like it was custom-made for my body!
    Sasha F. Verified Buyer★★★★★
    This is definitely the first thing going into my hospital bag for baby number two.
    Trisha K. Verified Buyer★★★★★
    I love that it’s wire-free so I don't have any of those painful pressure points!
    Holly R. Verified Buyer★★★★★
    It’s so much more convenient than the standard clip-down bras I used with my first.
    Lila M. Verified Buyer★★★★★
    I’ve spent way more on "luxe" brands that weren’t even half as soft as this one!
    Carmen D. Verified Buyer★★★★★
    I feel like a human again instead of just a milk machine when I wear this.
    Tess B. Verified Buyer★★★★★
    The pull-over style is so effortless and the fabric is just heavenly!
    Jade L. Verified Buyer★★★★★
    I noticed that it doesn’t get stretched out even after pulling it aside a million times.
    Heidi S. Verified Buyer★★★★★
    My midwife actually asked where I got this because it looks so supportive!
    Tori G. Verified Buyer★★★★★
    It’s the perfect weight for summer—not too thick and doesn't make me extra sweaty.
    Dani W. Verified Buyer★★★★★
    I’ve tried the expensive department store brands but this one is way more flexible!
    Maren P. Verified Buyer★★★★★
    I love how it looks under a simple tank top or even a nursing dress.
    Noelle C. Verified Buyer★★★★★
    It’s very easy to just slip on in the dark during those blurry 3 AM feedings!
    Kira J. Verified Buyer★★★★★
    It’s a total game changer for skin-to-skin time since there’s no scratchy plastic parts.
    Bethany R. Verified Buyer★★★★★
    The straps are wide and comfortable so they don't dig into my tired shoulders!
    Sloane V. Verified Buyer★★★★★
    I am so impressed with the quality for such an affordable price point.
    Mallory F. Verified Buyer★★★★★
    I love the way this feels when I’m just resting—it’s like a soft hug for my boobs!
    Daphne S. Verified Buyer★★★★★
    It makes me feel so much better about my changing body during this transition.
    Cara T. Verified Buyer★★★★★
    I’m on my fourth one now and I’ll never go back to bras with clips again!
    Erika K. Verified Buyer★★★★★
    It’s surprisingly supportive for being a totally wire-free and clipless design.
    Joanna L. Verified Buyer★★★★★
    I love how the cool-touch material stays fresh against my skin all night!
    Valerie M. Verified Buyer★★★★★
    The shipping was fast and the product exceeded all of my high expectations.
    Roxanne G. Verified Buyer★★★★★
    As a 16C, the Large is spot on and gives me great cleavage without the wires!
    Keira D. Verified Buyer★★★★★
    It’s the only part of my postpartum wardrobe that actually fits me perfectly right now.
    Liv W. Verified Buyer★★★★★
    I use it for my postnatal yoga too since it moves with me so naturally!
    Zelda F. Verified Buyer★★★★★
    If you’re looking for the perfect nursing bra, look no further—this is it.
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